Unicell
Unicell
I worked closely with the company’s President to reimagine the brand while preserving its original logo, a key asset for a business with over 50 years of established recognition. The objective was to modernize the brand’s visual language without losing the trust and familiarity built over decades, ensuring the new direction felt both current and authentic to the company’s legacy.
The refresh extended across brochures, product materials for the full truck lineup, trade show assets, and presentation design, creating a consistent system across all touchpoints. I also led the full creative production, including branding materials such as stationery and business cards, as well as video production and photography. The result is a cohesive, modern brand that respects its heritage while positioning the company for continued growth.
